Trevor George

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Founder

Trevor James George (yes, all one person) founded Blue Wheel Media during the summer of 2011. He was never satisfied with Internet marketing companies. He found that almost all of them market using a linear approach. During his trips to Silicon Valley, Simi Valley, DC, and NYC, he met with various Internet marketers. Annoyed by the common phrase “Oh, I do social media,” and “Oh, I can do SEO,” he realized that businesses need a full circle approach when marketing digitally. Trevor founded Blue Wheel Media because the only way to win in digital is to combine each channel together, resulting in a bigger return on the client’s marketing investment.

Kayla Varcoe

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Director of Social Strategy

Graduating Honors at New York University, and a member of the Marketing Society, Kayla kills it when it comes to direction. Overseeing all client intake, project management, brand management, and more, Kayla truly is the wheel in Blue Wheel Media. Not only does she have a profound background in academics, but at her previous workplace Dubset.com, she was in charge of executing all social media optimization efforts.

Zach Riegle

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Director of Search Strategy

Zach has more than five years of agency experience directing technical digital marketing strategies for a countless number of businesses. He is driven by creating unique digital marketing campaigns designed to increase targeted exposure, visitors and conversions. Fluent in the languages of SEO and Digital Marketing, Zach brings a critical eye for content, delivery, and client satisfaction. If the web is the Himalayas, then Zach is your Sherpa.

Mike Dutkewych

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Editorial Director

In the last ten years, Mike has tried his creative hand at a little bit of everything: writing, music, graphic and web design, audio and video editing, competitive bearding. Little did he know, once the digital boom hit all of these acquired tastes and talents would turn him into a prime resource for a progressive company like Blue Wheel Media. Need content marketing expertise for your web presence? Talk to Mike. Care to hear an exhaustive summary of ‘60s soul music? Definitely talk to Mike. He’s also the only Blue Wheel employee with a framed photo of Bill Murray on his desk, and that’s got to count for something.

Eric Allen

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Editorial Associate

If you want to get to know Eric, just ask him what’s on his headphones at any given moment. He’ll regularly run the gamut from Electric Light Orchestra to EPMD to Gino Washington and back. In fact, his eclectic musical taste is not unlike his day-to-day work here at Blue Wheel, where he likes to keep his hands in as many cookie jars as possible. Whether it’s developing site content, writing a press release, managing social bookmarking, or “taste testing” Frankenmuth Brewery’s beer, Eric is game for anything that comes his way. Heck, we didn’t even ask him to try the beer….

Dustin Maciag

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Creative Director

When you grow up in a small town, you’ve got to create your own fun. In Dustin’s case, it was all about art. From a childhood of drawing Garfield and Power Rangers, all the way to studying Fine Arts with a focus in Graphic Design at the College For Creative Studies, Dustin has done it all. And doing it all is what we do best at Blue Wheel Media. So let Dustin loose on all of your creative needs. Whether it’s website design, branding and identity development, social media collateral, or just a sketch of the pink Power Ranger, Dustin’s your guy.

Kevin Knecht

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Account Executive

With a Marketing degree from San Diego State and a background in SEO, Social, and Content Creation, Kevin’s well-rounded skill set helps clients get found on the web, build-out communities, and establish healthy link profiles. His approach is modeled after the renowned “Michelangelo Method” (based on the Ninja Turtle of the same name). This says to focus on your strengths, welcome new challenges, and Cowabunga Dude.

Mr. Blue

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Spokesman

Meet Mr. Blue. As the face of our brand, Mr. Blue represents the bridge between the physical world and the digital world. For years, businesses have built themselves up with pen and paper. But today, companies must establish themselves digitally to be competitive.
Don’t have the digital blues… Talk to Mr. Blue.