Schwab Meat

MEET SCHWAB MEAT

Schwab Meat Co. is a 100-year-old meat company based in Oklahoma City, OK. The company is dedicated to creating only the highest quality smoked meats and sausages through old world smoking techniques. We put together a brand storytelling strategy which was designed to generate millions of social media impressions and from their social channels in order toe create a platform for their existing and new brand advocates.

SOCIAL MEDIA MARKETTING

Schwab Meat’s social media channels were radio silent when we first engaged them. Through food porn, witty social media posts, a photo shoot, and food influencer partnerships, we were able to bring their brand to life in the following ways:

  • Social Followers4.2K%
  • Social Engagement73.9K%
  • Social Impressions12.9K%
  • Social Messages7.3K%

CONTENT CREATION

We created content and animated gifs, in real time, to capitalize on trends and local events such as the OKC Thunder. By being relevant and timely in our content, it created high spikes in conversation and post engagement.

CREATIVE PHOTO SHOOT

An important aspect in any social media strategy is branded content. We partnered with Schwab and a local food stylist to create a series of photos called “Art Meets Meat”. The idea was that Schwab’s food looks so good, it looks like art.

SOCIAL ADVERTISING

We negotiated several giveaway collaborations with BBQ influencers who had large niche followings full of users who are passionate about grilling. We were able to drive thousands of impressions, engagements and new followers through these efforts.

  • people reached169,080
  • total engagements18,343
  • followers gained2,345
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influencer activations

We negotiated several giveaway collaborations with BBQ influencers who had large niche followings full of users who are passionate about grilling. We were able to drive thousands of impressions, engagements and new followers through these efforts.

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  • influencer inpression share649,342impressions
  • total engagements5,483
  • total followers gained1,483
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