As a fellow Michigan company with UofM grads on our team, we had a well-developed plan regarding Ann Arbor's demographics and Salads UP's target market. Using this information, we knew the competition and positioned the best branding approach.
We worked with Salads UP to create plenty of options to choose from for the company logo.
With the logo created, the rest of the brand needed to offer the same consistent message. We laid out a brand style guide including text styles, photo treatments, iconography, and graphics and applied this methodology to their website, in-store and digital collateral.
Working with Salads UP prior to the company's grand opening, we had the unique opportunity to consult on interior and exterior designs for the business as well. We provided different style directions for the storefront interior and exterior, giving the client a choice for the restaurant's overall look.
When the store’s grand opening arrived, our creative direction paid off. For multiple days after opening, the line of customers zig- zagged throughout the restaurant and out the door. Moving forward, we continue to help Salads UP cement itself as a staple in downtown Ann Arbor for healthy dining choices.