Movement is one of the largest annual music events held in Detroit with a lineup featuring more than 100 talented artists and DJs. Since their first electronic music festival held in 2000, the event has since evolved into one of the world’s most renowned electronic festivals. Throughout the 2015 Memorial Day weekend, our team got down in Detroit’s Hart Plaza and coordinated a full-scale digital marketing approach for the 2015 Movement Electronic Music Festival.
Real Time Digital Marketing
Prior to the event and during the three-day festival, we directed Movement’s social media presence, website management and content, and photo and video teams.
Global Snapchat Story
To further boost the festival’s social media presence during the three-day event, we integrated the festival into a Detroit Global Snapchat Story that was seen by millions locally and worldwide. Recognizing the importance of the Millennial target market for the festival and the fact that 71% of Millennials use Snapchat, Blue Wheel Media identified Snapchat as a very important platform for marketing the festival. We coordinated the integration of Movement into the Detroit Global Snapchat Story on Sunday, May 24, exposing the festival’s exciting atmosphere to millions locally and worldwide.
SOCIAL MEDIA IMPACT
DECEMBER 2014 – FEBRUARY 2015
- 63.6KSOCIAL INTERACTIONS
- 45.2KUNIQUE USERS ENGAGED
- 6.8MTOTAL SOCIAL REACH
MARCH – MAY 2015
- 127.7% INCREASE145.5KSOCIAL INTERACTIONS
- 128% INCREASE103.1KUNIQUE USERS ENGAGED
- 673.5% INCREASE52.6MTOTAL SOCIAL REACH
- FACEBOOK ADVERTISING230KPEOPLE REACHED