Meet Motor City Open
Who doesn’t love to play racquetball? Some might even be good enough to compete professionally. Unfortunately, none of us at Blue Wheel Media have that sort of athletic prowess. However, we can serve up quite a powerful website when challenged. Motor City Open approached Blue Wheel for a fresh look for their website.
Our aim was to capture the true essence of racquetball, which we found to have a very unique style and culture. From the glossy wood surfaces, to the contrast between the red lines and the white backdrop, racquetball is as sexy as it is exciting. We incorporated these elements into the design of the site, while keeping it clean and organized. The home page oozes this style with the dramatic action shot transitioning into painted brush strokes that divert your attention to content on each side of the screen as you scroll, emulating the movement of a real match. This theme is present throughout, and we believe it truly pays homage to the sport and what MCO stands for.