Monark Home Content House

Monark Home sells high-end appliances for trade members and homeowners, and wished to build reputation as the trusted advisor for both of these audiences with a knowledge base of home improvement, kitchen, and lifestyle articles. Blue Wheel Media created a content house, Monark Stories, that emulated the company’s style of clean and contemporary, while also tackling the unique challenge of needing to tailor the user’s experience based upon their role as a trade member or homeowner. Monark Stories provides just the opportunity to target creative and technical content for trade partners alongside lifestyle content for homeowners. Large, beautiful imagery and flowing navigation representative of Monark’s premium yet approachable brand completes the content experience.


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