MEET MARYGROVE AWNINGS
Marygrove Awnings has been Michigan’s retractable awning leader for more than 80 years. While Marygrove’s traditional marketing efforts are successful, this success had not yet been achieved digitally. Blue Wheel Media developed a multi-prong strategy to provide Marygrove with the web presence and strategy that their brand deserved.
The web design was built responsive to look and feel amazing across mobile, tablet and desktop devices. With the improved, layout, images and user experience, Marygrove saw their lead conversion rate more than double!
- Goal Conversion Rate up252.29%
- Goal Completions up147.17%
A lead generation campaign was created with the concept of nurturing leads from awareness through consideration and to conversion. Utilizing Facebook, AdWords and AdRoll, ads were served to targeted audiences during every phase of the customer journey.
WEB LEADS AND SALES
- Webleads increased+1086%between 2016 - 2017
- Highest sales in 10 years!with Blue Wheel Media
- 28% increase in revenueover the previous year!
We connected Marygrove’s internal intranet with SharpSpring to create a full circle marketing automation system. SharpSpring nurtures web and in-store leads through automated email workflows, follows up with recent purchasers to gain reviews and referrals, and segments leads by scoring them on a scale of most interested to least engaged.
Every new lead generated goes through a series of carefully crafted email workflows to help nurture and incentive leads at the right time with the right message.
- Email workflows assisted in100's of thousandsin revenue
- Post sale workflows generateover 23 positive reviewsbetween Facebook and Yelp
- Workflows lifted review ratings by+14%
FULL CIRCLE CASE STUDY
Using marketing automation, we are able to see the journey leads take before converting. We identified one very interesting Marygrove lead who was influenced by SEO, SEM, content marketing and marketing automation before purchasing.