House of Marley

Case Study

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The House of Marley, a global lifestyle consumer electronics brand focusing on headphones, audio systems, and accessories, partnered with us to strategize, develop, and execute a full-wheel solution to elevate their digital marketing presence and reach new potential customers.

social media

Over the course of 2 years, Blue Wheel Media grew social media fans and followers on four major platforms:

Social Media Activations

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Team Marley and Ambassador Program

We developed an ambassador program in an effort to find influential community members for the brand. We helped launch #TeamMarley, a group of elite sponsored athletes including pro skateboarders, snowboarders, and surfers. We coordinated and executed #TeamMarley content activations, developed custom music playlists and more.

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Spotify Playlists

Blue Wheel Media developed a Spotify strategy for House of Marley, and created themed playlists weekly to convey the mood and values that the company represents. House of Marley already had a natural tie-in to the music community due to its product line of headphones and audio systems. Crafting interactive playlists allowed for much more engaging blog and website content, which gave posts and pages a longer life. Building a presence for the brand on Spotify allowed Marley to stay top of mind, without listeners feeling like they were being marketed to. We also coordinated and executed #TeamMarley interviews and developed custom music playlists based on their individual tastes and music profiles, which allowed Marley to show a fun, human side of the brand.

#LiveMarley User-Generated Content Campaign

We strategized and launched the #LiveMarley campaign, allowing House of Marley fans to share their experiences with the brand. To #LiveMarley means to live Bob Marley’s values through action, freedom, giving back, live music, and ultimately tuning in with House of Marley sustainable products.March 2014: 10k images tagged on Instagram with #LiveMarley

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#LiveMarley Visual Commerce

We integrated and launched dynamic widgets on houseofmarley.com that pulled in photos from Facebook, Twitter, and Instagram tagged #LiveMarley. Each user-generated photo was then linked to the product it featured, allowing users to easily shop the featured product on-site. User generated content widgets on-site linked to the brand’s product catalog and increased conversion revenue 8%.

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Trade Show Support

We assisted House of Marley with activating all major tradeshows, including CES, Agenda NYC, Agenda Long Beach, and MAGIC. Responsibilities included celebrity and influencer coordination, real-time social media marketing, and more.

SEARCH ENGINE OPTIMIZATION

Over the course of 2 years, Blue Wheel Media grew traffic in three majors areas:

SERP KEYWORD SUCCESS

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