We developed an ambassador program in an effort to find influential community members for the brand. We helped launch #TeamMarley, a group of elite sponsored athletes including pro skateboarders, snowboarders, and surfers. We coordinated and executed #TeamMarley content activations, developed custom music playlists and more.
Blue Wheel Media developed a Spotify strategy for House of Marley, and created themed playlists weekly to convey the mood and values that the company represents. House of Marley already had a natural tie-in to the music community due to its product line of headphones and audio systems. Crafting interactive playlists allowed for much more engaging blog and website content, which gave posts and pages a longer life. Building a presence for the brand on Spotify allowed Marley to stay top of mind, without listeners feeling like they were being marketed to. We also coordinated and executed #TeamMarley interviews and developed custom music playlists based on their individual tastes and music profiles, which allowed Marley to show a fun, human side of the brand.
We strategized and launched the #LiveMarley campaign, allowing House of Marley fans to share their experiences with the brand. To #LiveMarley means to live Bob Marley’s values through action, freedom, giving back, live music, and ultimately tuning in with House of Marley sustainable products.March 2014: 10k images tagged on Instagram with #LiveMarley
We integrated and launched dynamic widgets on houseofmarley.com that pulled in photos from Facebook, Twitter, and Instagram tagged #LiveMarley. Each user-generated photo was then linked to the product it featured, allowing users to easily shop the featured product on-site. User generated content widgets on-site linked to the brand’s product catalog and increased conversion revenue 8%.
We assisted House of Marley with activating all major tradeshows, including CES, Agenda NYC, Agenda Long Beach, and MAGIC. Responsibilities included celebrity and influencer coordination, real-time social media marketing, and more.