Meet Frankenmuth Brewery
The Frankenmuth Brewery website presented an interesting challenge because of its integration of many parts: a place to highlight their products, sell (non-alcoholic) brewery merch, show off their restaurant’s menu, integrate social media, and provide a blog to inform their customers about the events, news, and fun happenings at the brewery.
We started by making their site bolder, with a heavy emphasis on the brilliant large photos of the restaurant and brewery that would respond to desktop screens, tablets and mobile. Optimizing the mobile experience was a key focus, knowing through Google Analytics that many of their customers accessed the site from their phones while at restaurants or for directions and info as they drive up to the city of Frankenmuth as tourists. The end website speaks better to Frankenmuth Brewery’s rich history and evolving brand.