After we recognized that the visits from Houzz resulted in three times the average site visit time, we launched a $5k/month advertising campaign on Houzz, offering customers an additional 5% off any sale price at Cabinets To Go.
• Total Impressions: 239,210
• Total Clicks: 1,316
• Photos added to Houzz users’ ideabooks increased 139%
• Generated $78k in direct revenue
We developed and executed a sweepstakes on behalf of Cabinets To Go with Spike TV’s Catch a Contractor to support on-air product features. We coordinated all cross-channel deliverables including email, social media, interview requests, in-store retail print collateral, and more.
We developed an Ugly Kitchen Facebook tab application, which allowed fans (after first liking the page) to upload a photo of their Ugly Kitchen. This contest was then integrated via TV, on-site, in-store and email. Throughout the duration of the contest we gained over 5,000 new fans, effectively launching Cabinets To Go’s social media presence.
We developed a Facebook contest that incentivized users to like and submit their email for a chance to win a bathroom vanity from Cabinets To Go. Users vote on their favorite vanity, which shares this vote to their newsfeed. A winner is chosen at random. The contest generated 4034 entries and played a significant role in acquiring new fans, helping us build our audience on Facebook.
Of the 108 local keywords we are tracking as part of our local SEO campaign, 96 keywords rank on the first page. 51 of these keywords rank in the Top 3 search results.
Our goal was to achieve top rankings for the following keywords, in each local market: Cabinets + Location, Kitchen Cabinets + Location, and Bathroom Vanities + Location. Examples would include Cabinets in Dearborn, MI or Bathroom Vanities in Oakland, CA. This increase in non-branded keywords was due to the restructure of the local pages and our expertise in SEO and local SEO.