Cabinets To Go

MEET CABINETS TO GO

Cabinets To Go, a national retailer of kitchen cabinets and bathroom vanities, partnered with us to conceptualize, develop, and execute a digital marketing strategy that would bring their 46+ local retail locations and nationwide brand to the forefront of interested potential consumers. This effort focused on three main channels: local SEO, content marketing, and social media and has evolved into a fourth: Marketing Automation.

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Houzz

After we recognized that the visits from Houzz resulted in three times the average site visit time, we launched a $5k/month advertising campaign on Houzz, offering customers an additional 5% off any sale price at Cabinets To Go.
• Total Impressions: 239,210
• Total Clicks: 1,316
• Photos added to Houzz users’ ideabooks increased 139%
• Generated $78k in direct revenue

Catch A Kitchen Sweepstakes

We developed and executed a sweepstakes on behalf of Cabinets To Go with Spike TV’s Catch a Contractor to support on-air product features. We coordinated all cross-channel deliverables including email, social media, interview requests, in-store retail print collateral, and more.

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Ugly Kitchen Contest

We developed an Ugly Kitchen Facebook tab application, which allowed fans (after first liking the page) to upload a photo of their Ugly Kitchen. This contest was then integrated via TV, on-site, in-store and email. Throughout the duration of the contest we gained over 5,000 new fans, effectively launching Cabinets To Go’s social media presence.

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Win A Bathroom Vanity

We developed a Facebook contest that incentivized users to like and submit their email for a chance to win a bathroom vanity from Cabinets To Go. Users vote on their favorite vanity, which shares this vote to their newsfeed. A winner is chosen at random. The contest generated 4034 entries and played a significant role in acquiring new fans, helping us build our audience on Facebook.

Digital Media Buys

We coordinate all media planning and buying on behalf of cabinets to go, with leading networks including HGTV, DIY, Spike TV, Moneypit, and more.

SEARCH ENGINE OPTIMIZATION

Over the course of 1.5 years, Blue Wheel Media grew traffic in three majors areas:
  • WEB TRAFFIC+6.25%VISITS
  • ORGANIC TRAFFIC+29%VISITS
  • NON-BRANDED TRAFFIC+176%VISITS

SERP KEYWORD SUCCESS

Of the 108 local keywords we are tracking as part of our local SEO campaign, 96 keywords rank on the first page. 51 of these keywords rank in the Top 3 search results.

  • 96KEYWORDS ON 1ST PAGE
  • 51KEYWORDS IN TOP 3
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Increases In Non-Branded Traffic

Our goal was to achieve top rankings for the following keywords, in each local market: Cabinets + Location, Kitchen Cabinets + Location, and Bathroom Vanities + Location. Examples would include Cabinets in Dearborn, MI or Bathroom Vanities in Oakland, CA. This increase in non-branded keywords was due to the restructure of the local pages and our expertise in SEO and local SEO.

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