As Cabinets To Go's marketing partner for over three years, we were tasked with redoing their website. Before beginning any web project, we have to figure out what our client is trying to accomplish with their site. We recognized early on that the majority of kitchen sales occur in a physical store, and not online. We found that Cabinets to Go’s customers used their website more for inspiration than actual transacting. However, the old site made it impossible to edit without paying a web developer to make edits from a content perspective, as it was hard coded without any sort of content management system. So we took the old site and built it on WordPress. This allowed us to expand content and further engagement. We also decreased Cabinet to Go’s annual maintenance costs by over 80%. The site is now the vehicle of inspiration that Cabinets To Go always intended it to be.