Billhighway is a Detroit-area business that provides software for chapter-based organizations to streamline and optimize dues and other member payments. The company wanted to target college-aged males in fraternities, and thus the Billhighway for Fraternities microsite was born. Blue Wheel Media coordinated with current digital marketing efforts to reach out to fraternity presidents and treasurers and drive traffic to the site to create leads. This resulted in a young, casual design filled with pops of color, complete with imagery of fraternity brothers having (appropriate) fun and iconography explaining the benefits of utilizing Billhighway’s software. Curated testimonials highlight real-life services provided by the company, showcasing the business’s promise of support that truly sets it apart.