6 pack

Case Study

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6 Pack Fitness creates iconic travel gear for serious athletes and fitness enthusiasts that are designed to help achieve and sustain peak performance. We helped the 6 Pack Fitness brand grow by implementing a full-wheel solution acting as their lead digital agency.

social media

Over the course of 2 years, Blue Wheel Media grew social media fans and followers on three major platforms:

USER-GENERATED CONTENT

We strategized and launched the #TravelFit campaign, giving 6 Pack fans the chance to share their experiences with the brand and create viral conversation.13.7k images tagged on Instagram with #TravelFit

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INDUSTRY INFLUENCERS

We worked with 6 Pack Fitness to create relationships with select industry influencers, many of whom went on to join the 6 Pack Fitness team of ambassadors.

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CONTENT MARKETING

Our content marketing team worked with 6 Pack Fitness to create a strong voice and an editorial schedule focused on unique nutrition and fitness stories. The overall strategy centered on creating engaging content for visitors while still using keyword rich content for search engines. Since the launch of the site, blog views have increased 187,900% from 14 to 26,320.

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OLYMPIA 2012 TRADE SHOW SUPPORT

We designed and developed a custom Facebook tab application that allowed users to vote for their favorite color Voyager for a chance to win a bag of their very own.

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ARNOLD 2013 TRADE SHOW

We coordinated the social sharing of photos and videos from the Arnold Classic Expo in real-time. By engaging with fellow fitness experts within the venue, we helped arrange 20+ interviews at the event that were immediately pushed to social for continued conversation and fan interaction.

SEARCH ENGINE OPTIMIZATION

Over the course of 2 years, Blue Wheel Media grew traffic in three majors areas:

SERP KEYWORD SUCCESS

Of the 166 keywords we are tracking as part of our campaign, 146 keywords rank on the first page. 135 of these keywords rank in the Top 3 search results.

146
KEYWORDS ON THE 1ST PAGE
135
KEYWORDS IN TOP 3
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