“The Blue Wheel Media team has significantly improved Frankenmuth Brewery’s digital outreach with their Search Engine Optimization expertise & innovative social media efforts!” -Haithem Sarafa
CHALLENGE:
Frankenmuth Brewery needed to gain visibility with a modest budget in Michigan’s saturated craft beer market, against competitors including household names like Bell’s Brewery, Short’s and Founders.
GOAL:
Increase brand awareness for both Frankenmuth Brewery beer and the physical restaurant located in Frankenmuth, Michigan.
SOLUTION:
Blue Wheel Media’s team of writers, SEO experts, social media gurus and graphic designers worked together to create a full circle solution for Frankenmuth that would not only increase website traffic, but drive customers through the door as well. We leveraged a mix of digital marketing channels including social networks like Facebook, Twitter, YouTube, Foursquare, Google+, and a variety of social bookmarking sites including Pinterest, StumbleUpon, Reddit, Digg and Delicious. Using our algorithmic analytic tool, we monitored brand keywords and caught consumer conversation regarding Frankenmuth Brewery that otherwise would not have appeared in the Twitter feed. In addition to online reputation management and continuous interaction with fans in real-time, we shared keyword-rich content targeted to a niche community of craft beer drinkers in the state of Michigan. Our team utilized location based applications and platforms to amplify Frankenmuth’s brand recognition at its distribution locations.
SOCIAL RESULTS:
Within a six-month period, Blue Wheel Media was able to assist Frankenmuth Brewery in successfully penetrating the craft beer market in Michigan. The number of Facebook fans increased 58%, and Frankenmuth received over 1.5 million new Fan Page impressions.
The company’s Twitter following increased 155%, clicks on links within tweets increased 930% and retweets increased 132%. The Blue Wheel team also researched, architected and designed a custom infographic for Frankenmuth that resulted in 618 direct qualified leads from a single blog post.
SEARCH RESULTS:
As a result of Blue Wheel Media’s Full Circle Solution, Frankenmuth Brewery’s monthly uniquely visitors doubled (from 4,500 to 9,000) in 5 months. Organic Traffic increased over 36% in the same time period, due to a strong push in SERP results. The combination of on-site optimization and targeted content creation saw our main keywords jump from not ranked in the top 50 to top 3. In fact, of the 10 beer related keywords we targeted, all 10 are on the first page. Frankenmuth saw a corresponding increase in customers as well, reporting an increase of over 30% of in-brewery traffic in that time period.
TOTAL VISITS:
Aug 8 – Sep 8: 5,575 visits
Dec 8 – Jan 8: 10,432 visits
ORGANIC VISITS:
Aug 8 – Sep 8: 3,782
Dec 8 – Jan 8: 5161 (increase of 36%)
