Trevor George, Founder & CEO
Blue Wheel Media
1950 Stephenson Highway
Troy, MI 48083
Troy, MI – April 14, 2016 – Sally Hershberger, one of the most famous and influential hairstylists in the world since the 1990s, is well known for servicing A-list celebrities in her eponymous salons in New York and Los Angeles. As the driving force behind her line of hair and beauty products called 24K, Sally has partnered with Blue Wheel Media to amplify her social media presence and increase brand awareness.
Blue Wheel Media will unify Sally Hershberger’s social media accounts and bring the 24K brand to the forefront. A social media strategy including advertising and a themed content series will promote brand consistency and help increase awareness around the new 24K product line. Blue Wheel Media will work to create visually striking brand imagery through all-new photography and digital design, as well as highlight organic media coverage that speaks to Sally’s authority in the space.
By enhancing Sally Hershberger’s social media presence and highlighting her 24K line of products, Blue Wheel Media will reinforce the hairstylist’s already iconic status in the beauty industry.
“Blue Wheel Media’s strategic expertise and creative capabilities are a perfect fit for our needs, and we’re confident this partnership will accelerate this high-potential brand’s growth!” – Stanton Jones, General Manager, Sally Hershberger Professional Hair Care.
Blue Wheel Media is an integrated digital marketing agency comprised of strategists, creatives, producers and technologists who share a passion for creating progressive branding and digital marketing ideas and solutions. Blue Wheel brings these solutions, not services, to life for its partnered brands and businesses to impact their bottom line. Founded in 2011, Blue Wheel Media is headquartered in Troy, Michigan with offices in New York, New York.
Known for her trendsetting vision and amazing skill, Sally Hershberger is one of the most influential and sought-after hairstylists across the globe. As the first female hairstylist whose talent and business acumen enabled her to reach celebrity status, Sally is a personal favorite of directors and celebrities alike and is equally in demand in the world of fashion. In addition to her work with top celebrities and photographers, Sally travels coast-to-coast to work with personal clients in her New York and Los Angeles salons.