When I think back to my teenage years, I remember that I thought there would never be status updates from Coca Cola sandwiched inbetween posts from internet babes and my favorite bands on my social networks. However, that is exactly what my feed is like today. Social media has solidified itself as a necessary and useful tool for brands.
In fact, many brands tend to handle social media much better than most users. I know I would much rather see a thoughtful or clever post from a brand than a friend’s photo of their cat or what they ate that day. Of course, with the good comes the bad, and brands can be as big offenders as anyone else. The following are some general practices for keeping your brand’s content both engaging and interesting.