Learning The Blue Wheel Way

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Emily Rybinski is a Communications major and is in her final year of school at Oakland University. Throughout the course of the past four months, Emily has worked diligently as intern for Blue Wheel. As we tend to do with many of parting interns, we asked Emily to write a Blue Wheel blog offering her perspective on the experience. Continue reading

The Proper Way To Respond To Bad Social Media Situations

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The world of digital marketing is a constant balancing act of putting out fires and not starting any new ones in the process. In the case of Honey Maid, the graham cracker giant silenced critics last week with a follow-up to the brand’s “This Is Wholesome” campaign with one epic advertisement. It all started with a simple idea. Honey Maid wanted to show how families are all the same, despite some having have different backgrounds. When these commercials included same-sex couples, some viewers were outraged about their inclusion and took to social media. How did Honey Maid react? In the absolute best way possible. Continue reading

How To Interact With Potential Influencers On Social Networks

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The fervor for finding influencers to work with on social networks has reached a fever pitch. Imagine, someone that can capture your brand/product in an authentic light and offer it up to thousands of followers. It’s no wonder social media marketers are throwing big money at these big time bloggers/social networkers. Continue reading

Blue Wheel Media Grammar Guide: Punctuation Marks Edition

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Although spelling mistakes are one of the most common types of grammar errors, punctuation mistakes aren’t far behind. Especially when it comes to blogging, a more casual tone is often viewed as appropriate. However, perhaps for the very same reason, that can make it a little easier for punctuation mark mistakes to slip through the cracks. Luckily for you, we’re tackling apostrophes, commas, and more in our latest Grammar Guide. Absorb these rules into your mind and your writing can only improve. Continue reading

Facebook Introduces Streamlined Business Pages

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Facebook has become a go-to resource for grabbing information on a business, sometimes even outranking the brand’s fully developed and optimized web site. The key to this success has always been the ease of attaining information from Facebook, but the social media giant is taking steps to make it even easier than before. Continue reading

Matt Cutts Talks “The Decay Of Guest Blogging”… Do We Stop Now?

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In the world of internet marketing, things can flip on a dime. What works one day, simply won”t always work the next. Enter Matt Cutts. The Google spamman who gets every marketing director”s underwear in a bunch every time he shouts down from the mountaintop, “THIS IS SPAM NOW.” All is fair on the internet and in war, and since Matt Cutts works at the top search engine around, most will oblige for the better good. Continue reading

Pondering The Potential Death Of Facebook

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While MySpace may have been the site that kickstarted a generation’s love affair with social media, Facebook has been the network that revolutionized it. Always on the cutting edge of what’s possible, Mark Zuckerberg and co. have continuously pushed their social network farther and farther. At times, it seems as if they have pushed to hard. Continue reading

Social Media And Branding Efforts During The 2014 Olympics

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We’re deep in the midst of the 2014 Olympic Winter Games in Sochi and social media is teeming with upsets, close calls, heartbreak and hilarious GIFs of all the insane action so far. There have been a lot of interesting takes on bringing the Olympics to social for brands so far, including a few unique things Blue Wheel Media has done for our clients.
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Creating The Right Photo Content For Social Networks

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To follow or not to follow? It’s a question that gets asked millions of times every single day. If you don’t have quality visual content representing your brand than you aren’t going to get those extra “Likes,” “Follows” or double-taps. How do you create winning visual content? It starts with developing an eye for stylized imagery that fits your brand. Continue reading

Blue Wheel Media Grammar Guide: Sound-alike Words Edition

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When it comes to grammar on the Internet, people can be extremely nitpicky or totally apathetic. Being excessively concerned with grammar is one thing, but good grammar is simply crucial for anyone who cares about presentation. When it comes to digital marketing, content may be king, but presentation is the ramparts of the castle. In this column, we’ll take a look at some of the most common grammar mistakes that people continue to make. This time, we’re taking a look at words that sound similar but have different meanings, which could change the whole porpoise of your sentence. (See what I did there?) Continue reading

Making Your Inbox Work For You

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Your Inbox is capable of killing you. It sounds like a lame report on the 11 o”clock news to scare senior citizens, but not cleaning out your email Inbox can have some dire consequences on your professional life. Getting a feeling that you aren”t organized? Missing out on meetings and calls that you didn”t know exist? Blowing big opportunities for your company? Take our advice on paring down and deleting old emails in order to make your Inbox as organized as possible. Continue reading

Finding The Right Photos For Your Blog

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When planning and prepping blog content for your clients, it’s important to think about what types of engaging photos you will be using and where will they be coming from. Do you have a strong graphic team to create imagery for you? Are you working with your Smartphone to capure original photos for your blog? Did you just take a bunch of photos from Google Images? In order to be a content marketing master, you must think about each aspect of your imagery. Continue reading

Content Marketing Tips for the Holidays

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Sure, the holidays are a prime time for taking vacations, but even if you’re sipping a margarita on the beach halfway across the world, your clients still need you to take care of their content marketing needs. As with most endeavors, planning and organization are key to maintaining your content marketing throughout all holidays, even the ones you don’t get vacation days for. Continue reading

The Basics Of Email Marketing For Your Brand

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When working out an email marketing plan, it’s important to create some ground rules that you will follow throughout the duration of your campaign. Sure, there is always room for changing things up, especially if it seems like something isn’t working, but a good marketer knows to start with a solid base. Continue reading

The Basics of Creating Good Copy

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You might have awesome ideas, but they’ll be useless unless you can convey them clearly and concisely. Good copy has two major components: clarity and brevity. These are held in place with proper grammar, correct spelling, and unambiguous word choice. Just like anything else, writing good copy takes skill. Practice and determination will get you halfway there. Here are our suggestions for the other half of the trip, with some more specific recommendations for creating clean copy Continue reading

The Magic Is In The Details

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You know it when you see it; That little bit of “Je ne sais quoi,” that makes something much more attractive than a similar alternative. Sometimes it’s hard to put your finger on it. You don’t know why you love it, but you do. For me, the magic is in the details. When thinking about web design, a nice structure is the main goal. You want the accommodate what the site needs to accomplish. Do they need a video section? Is there a newsfeed? Do users need to log in or buy directly from the site? All of this needs to be accounted for. That’s rule #1. However, what sets designs apart are the little nuances; The charms that compel you, keep you on the page and, most importantly, make you love it. Continue reading

Logo Design & Content Marketing to Shape Your Brand’s Perception

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Your logo is the point where the customer and your brand meet. Because it symbolizes the convergence between consumer perception and company image, your logo needs to accurately represent your brand. Whether you want your business to be regarded as serious, cutting-edge or whimsical, your logo needs to underline those qualities. Before you can foster that convergence, you need to design a logo. Continue reading

The Top Ten Landing Page Must-Haves

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Your product or service may be amazing, but unless you are able to grab your customer’s attention with a killer landing page, your attempts to create sales may be unfounded. To properly reel in potential leads, it’s important to work with your digital marketing team to create landing pages that are remarkable. Continue reading

The Truth About Marketing For Adult Retailers

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In a recent article posted to Econsultancy titled “Why Is This So Hard? Google, Facebook And Adult Retailing?,” author/marketer Matthew Curry explained the troubles that he has faced while working with his client, who happens to an adult sex toy retailer. At Blue Wheel Media, we have had the exact opposite impression of working in the same industry with our client, Lover’s Lane. Continue reading

Social Media Brand Engagement Through Brand Icons

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While digital brands naturally have their feet planted squarely in the crystal clear waters of the Web, brick-and-mortar companies had to adapt once it became obvious that the Internet would be the playing field of the future for all business. Now, the necessity for a fully fleshed digital presence practically goes without saying.  The most successful companies intuitively understand this; one form this has taken is to modernize established icons and mascots by putting them on social media. Continue reading

How To Optimize An Interview For SEO And Greatness

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Writing a blog and optimizing the content shouldn’t be much of a challenge for a good content marketer. However, when you’re interviewing a subject for a guest blog or Q&A piece that will be posted on your brand’s blog, it gets a little more complicated. How do you get what you want out of an interview subject? How do you do it without being overtly pushy? How do you get the best possible answers? With a little bit of practice and organization, these questions can be answered easily. Continue reading

How to Market Your Brand on Polyvore

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When using Polyvore, shoppers are able to become their own stylist and create outfits from any company they desire. Users can follow their favorite fashion brands and other influential users for inspiration. So what’s in it for you? Continue reading

The Coolest And Creepiest Halloween Design Resources

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Everybody has their favorite holiday. Some like getting presents and spending time with family during Christmas, while others like getting stuffed at Thanksgiving. Fall is my favorite time of year. The leaves change, the air smells crisp, I get one year older, and it’s socially acceptable to dress up super spooky and roam the streets. In celebration of this, I’ve gathered a selection of the coolest and creepiest Halloween resources to spice up any design! Whether you’re trying to change your website for the season or just trying to spice up your social presence, ’tis the season to get spooky. Continue reading

When Video Games Go Viral: The New Platform For Content Marketing

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Content marketers have mastered the ability to promote products through video, audio, and text, leaving many wondering what may be left to be the next big breakthrough. As the marketing industry grows, they may take note from another industry that has experienced soaring revenue in the past decade: video games. Although the Huffington Post reports that video game sales dropped by double digits in the past year, they nevertheless produced $13 billion in revenue. How can your company use video games to promote your agenda, logo, and products? Continue reading

A Look At The Most Distinct Social Media Mascots

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Coming up with a mascot for your company isn’t always easy, but Blue Wheel Media likes to think we did a pretty good job with our boy, Mr. Blue. Digital brands have embraced character logos not only as a way to catch people’s eyes, but also to strengthen the personality of the brand and act as a visual champion for the company’s ethos. Continue reading

The Dos And Don’ts Of Twitter Marketing

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Twitter recently launched the option to schedule tweets directly through Twitter. Many marketers currently use third-party social media dashboards, but Twitter has now built the feature directly into their dashboard.

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Five Brands That Understand the Importance of Story in the Digital World

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You know as well as I do that the evolution of digital media has changed the marketing world forever. The plethora of social tools that are available to anyone with an Internet connection has created a world-wide community of people that are tuned-in to just about everything that’s going on. While that makes connecting with people easier than ever, it also makes it easy for people to dismiss what doesn’t immediately interest them. This is where story comes in. Continue reading

How Google Has Changed Analytics Once Again

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It’s time for digital marketers and savvy business professionals to evolve… Again. Recently, Google announced that they would encrypt all organic search data and place it in a single data bucket called “(not provided).” While it’s not entirely clear if this move is about user protection or something else, the fact is that we will have a harder time updating our web pages to meet customers’ changing needs. Continue reading

How To Achieve The Best Possible Work: A Designer’s Perspective

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If you work in any creative field, you’re probably familiar with Clients From Hell, a collection of unbelievable client quotes than range from inane to infuriating. Luckily, I’ve personally not dealt with anyone close to these. As a whole, our clients at Blue Wheel Media happen to be very nice and understanding in all regards. However, whether it’s been freelancing or prior jobs, I’ve had my share of iffy practices. Now, I’m not perfect. Far from it, actually. I know you’re not, either. However, that’s why I’m writing this, let’s each get a little perspective on some issues and maybe we’ll all be better at things. Continue reading

Hook Them With Your Writing and They Will Fund Your Blog

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A New York Times profile of Heather Armstrong, queen of the mommy bloggers, reports that top bloggers can gross a million dollars per year. These numbers come from a sales rep for Federated Media, the company who sells ads for Armstrong’s blog. Armstrong, a Salt Lake City mother of two, doesn’t have a more interesting life than anybody else, but she frames her life in witty writing and humorous photos that draw millions of visitors to her site each day. Fledgling bloggers may not be able to start with a million-dollar salary, but by understanding a few tricks of the trade, anyone can monetize their blog and turn their writing hobby into cash. Continue reading