GUIDED SELLING BY BLUE WHEEL
We Understand the Cosmetics
& Skincare Customer
For beauty marketing or cosmetic marketing, the practice of Guided Selling is absolutely essential. The end customer is smarter and savvier than ever. It’s important for your digital experience to mimic the in-store shopping experience as much as possible. We understand the importance of How-To and Application Videos, user-generated content, filterable reviews, and rich content to guide the user to purchase at the right moment, in the right way. Below is a sample application video that helps the user understand how to use Instytutum’s Oyster Renewal Serum.
SKINCARE & COSMETICS MARKETING
E-Commerce Design & Development
We use the guided-selling content to power the design and development of each beauty brand’s e-commerce platform. Our experience combined with our expansive industry research reports, allows us to create the most advanced and forward thinking e-comm sites in the beauty industry. Below are some example screenshots of sites we’ve designed.
Digital Advertising for Skincare
& Cosmetic Brands
Ultimately, we want to increase sales and revenue of your brand. We have significant experience driving the creative, strategy, and optimization necessary to ensure the return on your ad spend. From Facebook and Instagram advertising to search, retargeting, and more, we’re the beauty marketing agency that can help take your e-comm to the next level.